Let’s Work Together
Hi, I’m Ana
I’m a tech industry veteran with over two decades of international experience, including 11 years focused on online Trust & Safety for digital advertising and commercial products and 9+ years managing globally distributed teams.
I am skilled at navigating tradeoffs between safety, privacy, quality, and business considerations to build healthy platforms.
I have built teams from the ground up and managed teams in the US, Latin America, Europe, and Asia.
Services
Areas where my subject matter expertise can help.
Have questions? Email me at adomingh [at] adomingh [dot] com
T&S for Ads and Commercial Products
Policy development, implementation, and training for advertising ecosystems and commercial products;
Policy audits;
Navigating tradeoffs between safety, privacy, quality, and business considerations;
Policy enforcement efficiency;
Product and enforcement tools counsel/feedback;
Advertising ecosystem integrity;
Navigating safety controls for different advertising ecosystems (large publishers, exchanges, SSPs, DSPs, trade desks).
Building and managing global teams
Setting strategy and crafting goals/objectives;
T&S team design (required skills and experience, communication channels);
Team structure (roles and responsibilities, reporting relationships, and decision-making processes);
Team efficiency and time management (prioritization);
Managing global teams (collaboration across locations and timezones, cultural alignment);
Minimizing disruption during rapid growth;
Managing managers of managers;
Having difficult conversations and addressing conflict.
Options
Ways we can work together.
Prefer a different arrangement? Email me at adomingh [at] adomingh [dot] com
Retainer Agreements
A retainer agreement works best when you understand the issues at hand but would benefit from having a thought partner available on call under a signed non-disclosure agreement.
If you’re looking for targeted feedback, high-level guidance, or a regular gut check, I recommend this option.
Coaching Arrangements
This highly-personalized arrangement requires trust, an open mind, and honesty. Ideally, we will build a mid to long-term relationship during which you will see the results of the new practices you put in place.
Coaching is holistic and will touch on diagnosing specific issues and figuring out the best ways to solve them.
Fixed-Scope Projects
A fixed-scope project arrangement is ideal when you need to temporarily supplement your team with subject matter expertise to produce a specific deliverable. We will jointly determine the required deliverables and how best to work together.
I am also available for short-term backfills for critical vacancies.
Get in Touch
I’m currently accepting consulting and advisory roles.
I will invest 30 minutes in a non-chargeable call or video meeting to understand your specific context and needs. Shortly after our call, I will email you a summary of our discussion and a proposal for how we can work together.
You can reach me by email at adomingh [at] adomingh [dot] com
Professional History
More at LinkedIn
I have developed and implemented policies for different advertising and commercial products—from large publisher platforms to ad exchanges to subscription products. I’ve advised product and operations teams in the design of policy-compliant products, client tools, and enforcement mechanisms. I have also led and overseen global programs with high-level executive engagement and visibility.
I have worked with organizations of all sizes, from start-ups establishing an initial team to fast-moving firms experiencing rapid growth, as well as large global corporations that are subject to strict regulatory scrutiny. I’ve built teams from the ground up using creative solutions to attract talent, nurtured productive teams focused on achieving goals, and helped organizations transition and adapt to meet the ever-changing needs of the business.
As Senior Director and Global Head for Revenue Policy at Twitter, I supported revenue growth by developing creative policies in response to global events, market conditions, and evolving regulations. Some examples include ad policies on COVID-19, crypto, and political content. I also supported client satisfaction by advocating for ad campaign UI functionalities that provide useful options within policy limits. I worked closely with product teams to develop policies that support different product versions, from alpha to general audience and staggered global launches.
At Yahoo! I was a Sr. Manager for Programmatic Advertising Policy. I am among the first generation of advertising tech professionals who developed policies and processes and built enforcement tools and mechanisms for programmatic ad ecosystems. We built the first-of-its-kind cross-functional trust and safety team for ad ecosystems at Yahoo!, including exchange, publisher, and DSP platforms.